allen mueller

Animation is a key element for digital media, and everything is digital now. My belief is that most logos (much to the chagrin of all designers) will be viewed as an animated digital sculpture. In this hypothetical 2-d sketch, the logo could bloom into being like a flower. Starting with the circle that everything hinges on, the strokes grow outward in a natural motion. I think the effect would be more exquisite if the animation incorporated the spurts of movement that you see as a single petal of a flower is released from confinement during a time-elapse film.