allen mueller

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When I worked on Bloomingdale’s, about 40% percent of what I did was image work. These images needed a good bit of processing. Paths for silhouettes are carefully-drawn paths, not selections that have been converted into jaggy, pixelated paths. Shadows are black plate only, fading completely to white. Problems colors are corrected - metals, whites, blacks all properly desaturated/saturated. Colors are matched to merchandise. Sometimes props are added or removed, colors are changed, etc. Sometimes this was the only work I could enjoy, because everyone always responded positively to it.