allen mueller

Typical busy work (comps) We would say, “Let’s do a Silver & Gold story.” Then we would go through reams of magazines to find products similar to those sold by Bloomingdale’s and bring them together for a new merchandising story. THE THEORY BEING that the buyers would then be ‘inspired’ by the resulting design to turn in a similar array of merchandise for a spread in the next catalog.

The reality was a different thing all together.