allen mueller

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I came up with the idea of creating a candy cane shape liked the Bloomingdale’s “b” I then wanted to shoot it in an environment used for some things that were in the book. We shot a candy cane seperate from the background and then I built the composite in photoshop. If we had more time I would have had edible miniatures of these produced for hand-outs during the sale - oh well… When the cover art was ‘done’ I was stuck in my seat going “Be what?” Copywriter Betty Emry placed the cherry on top - the word “gifted”, which completes the phrase “Be gifted”.